Kollam is the land of cashew nuts, spices, beaches, backwaters, hill stations, wildlife sanctuaries and waterfalls. Kollam has had a strong commercial reputation since the days of the Phoenicians and Romans. Major highlights of tourism is its Ayurveda, Backwaters, Performing arts, and Cuisine promoted in a process with its nascent culture and tradition to the world and thus, has carved out a niche and a distinct identity for itself. The elegant mix of herbal cures and spa tourism, beach holidays, and wildlife has made Kollam one amongst the best destinations in Kerala. There was a demand for stress busting vacations as people preferred to take vacations where their health was also looked after and where they could rejuvenate. Kollam identified this need and to tap the potential it established Ayurveda resorts and spas by the beaches and backwaters so that the combination of wellness holiday at a location, which was naturally endowed. Tourism has emerged as an important economic alternative to develop the economy and the states potential.
Kollam is not only a beautiful destination in Southern Kerala known for its scenic beaches and scenic backwaters but also, of late, Kollam has gained international attention for medical tourism and is becoming a popular international medical tourism destination. Tourists have also identified that Kollam has a pool of trained doctors and nurses, and an excellent network of hospitals that offer international standards at very affordable prices. Previously Indians working abroad such as residents of Kollam working in the Persian Gulf countries would return to India for medical treatment. Now, other international travelers have also realized the advantages of travelling to Kollam and the medical tourism industry has begun to take off in big way in the state. Kollam is famous for its alternative medical therapies such as Ayurveda, which helps to rejuvenate and revitalize the body.
Ayurveda plays a major role in Kollam’s round the year tourism. The tourism season in Kollam is from October to March. But Ayurveda treatments are mainly offered during monsoon months of June, July, and August. Moreover Ayurveda treatments done in Kollam are more famous than other locations due to its equable climate. The climate in Kollam is tropical and the temperature varies from 18 degree centigrade to 35 degree centigrade, which is most suitable for Ayurveda treatments. Climatic conditions directly influences curing of diseases. Ayurveda, popularly known as the Indian system of medicine, is gaining worldwide recognition day by day. It is the ancient Indian health care system and is the world’s oldest and comprehensive system of natural medicine. Ayurveda is grounded in Hinduism and Vedic texts dating back 3,500 years or even before. Ayurveda, literally knowledge or science of life represents a sophisticated system of healing that offers holistic approach to living based on the balance and nurturance of mind, body, and spirit. Ayurveda dictates the social norms for an individual. This helps in maintaining spiritual health and also elaborates on the daily routine and seasonal routine. Seasonal routines change according to the region of the habitat, and age of the person. Ayurveda believes that his environment, which affects his health status too, influences man to a great extent. These routines include diets, habits, and a general attitude towards life. These are to be changed according to the age and sex of an individual, his living condition, and the environment. This helps the body to maintain its natural resistance to diseases. Ayurveda like other systems of traditional medicine has its unique features. It lays emphasis on the promotion of positive health and prevention of diseases. In Ayurveda, the main emphasis is laid upon the “field” than the “seed”. In the treatment prescribed, it does not aim at correcting the affected part alone. The treatment always aims at correcting the site of origin. Yoga and Tantra, which are primarily meant for spiritual attainments, have also certain prescriptions for the prevention and care of psychic, somatic, and psychosomatic ailments. They have a rich tradition of the use of plants, minerals, and animal products having therapeutic utility. The major delight of Kollam is basically Ayurveda and backwaters.